Effective digital marketing is all about connecting with your ideal customer online so that your business can flourish.

From sending perfectly-timed emails to crafting captivating Instagram stories, digital marketing covers so much. Google adwords, social media marketing, social media advertising, email marketing and every single website (including eCommerce) all fall under the exciting and ever-changing digital marketing umbrella.

There are so many different types of digital marketing, including:

SEO: Search engine optimisation helps you rank higher in search engine results – something your customers and Google will thank you for.

Pay Per Click: PPC just means paid adverts on Google, Bing, Facebook, Instagram, Linkedin, etc.

Websites: Your website is your billboard and shows customers what you’re all about. Hosted under your domain name, it contains pages with your business information or products that your customers can buy.

Social Media Marketing: Social media channels are soooo important to ensure you build meaningful relationships with your customers. Social channels include Facebook, Instagram, LinkedIn (you may just need a couple of these, depending on your business).

Content Marketing: This is how you guide your customers along an illuminated pathway to your amazing business. Content marketing includes blogs, opinion pieces, white page booklets, webinars, podcasts and infographics.

Marketing Automation: This refers to super sophisticated software tools that allows you to automate customer communications, emails, SMS, social media content, digital marketing performance, tracking and reporting.

Online PR: If you want to be seen as an expert in your space, building an online reputation is key. This can be done through online coverage via leading news publications, blogs, industry websites and influencer partnerships.

The short answer is 100% yes! With people spending more and more time online, if you want your business to succeed, digital marketing is where it’s at.

It’s not just about having a good looking website. You need that site to convey your messaging perfectly. Who are you? What do you represent? What problem are you solving?

You also need a strategy to drive customers to your site – no one visiting your site is like not having a website at all. How will you ensure your product or service reaches your target market?

Then, how will you stand out amongst hundreds or thousands of competitors? Why should your customers choose you?

Having a digital marketing presence is critical for business survival and success.

The recommended budget should be based on a combination of the size of the market (search volumes) and your business goals. If you are looking to increase sales aggressively, then we would suggest a budget that provides you with a high SOV (share of voice) maximising every chance for a lead.

We like to calculate our clients budget based on real ROI. How does this work you ask?

Well you need to ask yourself this honest question “what is the real cost of reducing or increasing my budget”

Saving money on Google Adwords can be a false economy.

Long term what does it really cost your business if you are missing out on all of that potential business?

It’s very normal for clients to search for their own Google ads. You want to see your name up in lights on page 1 of Google. Just don’t be alarmed if you don’t see your ad; there are several factual reasons for not seeing your ad:

Firstly if you repeatedly search for your own ad using Google Search but never click on the ad, Google will stop serving you the ad!

That’s because Google’s system thinks you aren’t interested in this product or service.

Here are some other reason why you do not see your ad:

-Google stopped serving you the ad because you have not converted
-Your daily budget has been exhausted
-The campaigns is set to a specific time of day, is location-specific or the budget is split by desktop/mobile (reach out to your account manager to confirm the campaign targeting and settings)
-Your bid is too low for the ad to show on the first page
-The ad was rejected by Google

It really depends on how your existing website is performing. How many leads and enquiries does your existing website provide? Are you maximising every opportunity? Do you want more customers? We ask these questions first to determine if you need a new site or if your existing site simply needs sprucing up. Remember, your website offers the chance to make the perfect first impression because customers do their research online before buying from you; if they don’t like what they see, you miss out on the business.

If you sell products, in this day and age, a bricks and mortar store just won’t cut it. You need to be open 24/7 to provide convenience and maintain customer loyalty. Consumers expect it nowadays. Buying online is the norm so absolutely, you should invest in an ecommerce store.

Two very popular acronyms that we get asked about a lot! Let’s start with SEO, which stands for ‘Search Engine Optimisation’. Essentially, SEO revolves around increasing your website’s visibility in organic search results whereas SEM (Search Engine Marketing – think Google Adwords), utilises paid advertising that appears on Google and Bing search results, which are normally highlighted in the top 4 search results on page 1.

To receive optimum leads, sales and overall traffic to your website it’s so important to invest in both. SEO (Search Engine Optimisation) takes 3 – 6 months to start delivering solid results so we suggest investing in both initially. SEM (Search Engine Marketing) is a quick, efficient way to get traffic to your website. SEO and SEM should be an ‘always on’ strategy to deliver bottom funnel ‘in market’ buyers to your site.

The answer to this depends on your product, the industry you’re in and of course your target audience. We encourage our clients to test and learn, dabble with a smaller budget first to see what outcomes you receive. Facebook and Instagram offer powerful targeting options and you can specifically choose the type of audience you wish to target based on their ‘interests’. LinkedIn’s targeting options are not as fine-tuned as Facebook and Instagram, although Linkedin’s audience is predominantly white collar professionals so if you are a B2B service it may be the ideal platform for you.